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MBA
of Internet Marketing & e-Commerce
The most complete Internet Marketing course in the
Web
Our MBA of Internet Marketing & e-Commerce
course covers the following main matters:
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Ethics in the Internet, what not to be done
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Basic rules of the Internet Marketing
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The e-mail main problem & how to avoid your Spams
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How to manage mailing list systems
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How to send e-mails to authorized mailing lists
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How to promote (Submit) a site to the Searches Engines
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How to get well ranking in Searches Engines
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How to do the e-Commerce and the models B2B, B2C, Auctions systems,
etc.
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How to do the Customer Relationship Management CRM
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How to get audiences with the new Internet Marketing: Inbound Links,
Content Distribution, etc.
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Blogs for Business
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RSS Syndication
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Search Engine Optimization SEO
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How to write articles for a better ranking of your business
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Social Network for Business.
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Internet
Automation:
How to extract price lists, stock information and other data from websites
How to test websites automatically
How to complete automatically forms
How to navigate complex websites repeatedly without user intervention
How to use macros scripts for the web automation (Internet agent, robot,
spider)
How to automate search engine submission
How to automate articles submission
Internet Monitoring.
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Web
2.0, Twitter.
The Internet Marketing will be this century preferential marketing medium,
and it is imperative for you to see the trends of the business in the New
Economy that is appearing with the Internet. The marketing in the Internet is
unique and very different with the conventional marketing.
The Internet quickly becomes a new medium for marketing and publicity.
Today exists approximately one Billions users in the Internet, a very good
purchasing power. The projected Internet market for 2006 is of US$ six Trillion,
with 250 Million buyers. And the B2B market - including export and import sales
using the Internet - is several times bigger than the above mentioned
e-Commerce.
This course includes unpublished matters about Searches Engines ranking,
campaigns, how to get audiences for the site of your company, how to avoid the
harmful Spam, the Internet Marketing rules, etc. You need to see that to have the one site in the Internet means to be
in the middle of ten Billions of similar sites, and if your site do not appear
between the first 20 or 30 results of a keyword search, your site is non-existent.
According to Gartner Group, a renowned research firm, a full 75 percent
of all e-Commerce projects fail due to poor planning and failure in "how to do".
The productivity gains and cost savings promised by e-Commerce solutions are
often lost not because of the technology itself but because of improper
management of their implementation. In most of the cases, when a massive
e-Commerce solution installation goes wrong, the management of the business is
to blame. Failure to see the scale of the project, oversimplification of
the project, inappropriate expectations and lack of resource commitment is few
of the errors made by management that debilitates the implementation and use of
the e-Commerce systems.
The
ensuing globalization, combined with liberalization in world economies, has led
to the goal and growth of online business. Online business makes use of the
fast and cheap communications for global access. The web technology further
enables implementation of the various mechanisms of business
processes.
Marketing is the first and a vital step in any business.
Creating awareness of the entity of a manufacturer/company and its
products/services is integral to the health of any business.
Exports
Marketing
For a
manufacturing company whose outputs can be exported to all the countries of the
world, this Course is essential for its Export Manager, mainly if
exporting for distributors or resellers in those countries. If you want an
institutional site or a B2B site for your distributors and resellers, in both
cases your company needs a world audience, exactly that this Course
teaches.
Practices & Software
The practices are in "demos" of the involved programs, when applicable
and/or possible. It is impossible to do the Internet marketing without those
tools, and this is the reason for which be included in the Course.
We did not sell software or we are representatives of software producers,
nor we wrapped up in sales of the same ones. Also, always we suggested two or
more sources when applicable, for a better choice diversity.
If in the future you or your company wants to use them, you can buy them
directly from its producers, and its total cost can start from US$ 50.00
depending on the goals of your company, but those purchases are not obligatory
for the Course.
The Internet Marketing & Sales & e-Commerce Program
The Course is in nine modules:
1. Ethics in the Internet, what not to be
done
The Internet has its own rules, very special. Your marketing should
generate a good impression, because in contrary will be destructive to the image
of your company and your goals.
2. Basics of the Internet Marketing
All the basic options of the marketing in the Internet, concerning solve the
access problems, the "weight of the pages", the audiences, etc.
3. The e-mails main problem & how to avoid your
Spams
Of course your company should use its current mailing list for mails,
faxes, etc. But in the Internet the rules are completely different. Today about 90% of the sales and marketing e-mails in the Internet
is negative for the Sender because they can be classified as a Spam.
4. How to manage mailing list systems
Your company will does a campaign for the marketing of a product, and a schedule
automatically will control it.
5. How to send e-mails to authorized mailing
lists
This is a modern system. It is a virtual Mail Server, without hardware,
using in a transparent way your Internet Provider SMTP Server, without
strangling him in any way. Rules to avoid to be classified as a Spammer.
6. How to promote (Submit) a site in the Searches
Engines
You can include (Submit) your Site in the Searches Engines and
Links/Directories in the whole world. For each product you can make a different
submit.
7. How to get
well ranking in the Searches
Engines
The ways to obtain a good position in the ranking of the Searches
Engines, etc. As we already told, if your site is not in the first 20-30 results
of a keyword search, simply he does not exist under the point of view of the
sales & marketing.
8. How to do the e-Commerce, B2B and B2C, Auctions systems,
etc.
Everything covering the e-Commerce, systems, installation, Perl5 scripts
softwares, business to business for affiliates and dealers, etc. How to place
the data of your conventional database in the Internet. The course includes also
the B2B and B2C systems.
9. The new Internet Marketing
All the new Internet tools to generate audiences for your business:
Blogs, Syndication, Content Distribution, Inbound Links, RSS, Articles, SEO,
Social Network, etc., and the Web 2.0.
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